Supplier eCommerce story – by the eCommerce fairy
This is my first anniversary as a blogger and I’ve chosen to write a good news story with a hint of prediction of the future.I have many written many blogs that talk about contention between buyers and suppliers about the value of eProcurement but let's take the positive view that this will work out for everyone.
If I were a supplier and the eCommerce fairy visited me what would I tell?
Surprise and delight. We tell all our customers that we promote eCommerce as our preferred way to conduct our business. Some are surprised others are delighted.
Inspire others. Our customers ask us about our experience with eCommerce as they are eager to learn and as a result our customers admire us and see us as more than just a supplier, we are visionary.
Be shrewd. We promote eCommerce as our way to drive costs out of our business so that we remain highly competitive. Where we save money we share the benefit with our customers through lower prices. This is really novel for our customers and changes how they perceive us.
Be different. We know we have great products while we also understand that every trading relationship has a cost to buyer and supplier. When we tell customers how we use eCommerce to drive cost out of our transactions they see us as more just a supplier, we are a supplier that values their business.
Distance the competition. We use our eCommerce expertise to showcase our company, we are different, we are better and we know how to sell the difference. As product differentiation becomes increasingly hard particularly with the ease that you can search for products using Google then you have to deliver on “customer experience”. We want our customers to tell others that we are easy to do business with; fast, convenient, if only all our suppliers were as good.
Bank it don’t spend it. Our commitment to eCommerce means that as our business has grown we have not had to increase our back office costs and this grows our bottom line – the reason I keep reminding myself why we are in business.
eCommerce fairy needs to go to sleep now.
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Labels: buyers, customer experience, ecommerce, einvoicing, eprocurement, supplier enablement, suppliers
posted by FrankB @ Friday, March 30, 2007
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